Flourishing.ai | Portfolio

Flourishing.ai: Simplifying your skincare journey for confidence in every choice

Year / 2024

Team Members / Esha M, Nivedita T, Shuyang L, Yuexi H.

Mentor / Prof. Anthony Conta, Senior Product Designer @Amazon and Author

My Responsibilities / User Research, Competitor Analysis, User Persona, Journey Maps, Card Sorting, User Flows, Design Systems, User Testing, Rebranding

Tools / Figma, FigJam, Google Workspace, Zoom,

The Skincare Dilemma

Skincare has transformed from a niche routine to an essential part of self-care, crossing age and gender boundaries. But with this evolution comes a critical challenge: overwhelming complexity.Today's skincare market is a labyrinth of endless products, ingredients, and conflicting advice. Consumers are caught in a cycle of:

Constant experimentation
Wasted money on ineffective products
Confusion about what truly works for their skin
Information overload from online sources

The core problem isn't a lack of options – it's a lack of personalized, trustworthy guidance. People want to understand their skin, but face significant barriers:

Complex ingredient lists
Varying skin types and concerns
Limited professional consultation options
Expensive trial-and-error approaches

Unraveling the Skincare Conundrum. (How might we?)

1. Create a personalized skincare recommendation system that matches individual skin type, concerns, and budget?

2. Develop an intuitive platform that simplifies skincare education and ingredient understanding?

3. Enable users to track skin progress and adapt routines based on real-time insights?

Skincare has become more than just a routine, it's a personal wellness journey. Yet, most people feel lost, unable to navigate the intricate world of skincare with confidence and clarity.The market demands a smarter, more intuitive approach to understanding and caring for one's skin.

Key Focus:

Personalized recommendations
Simplified skincare knowledge
Adaptive skin health tracking

Skincare Personas Are Key: Navigating the Frustrating Journey of Choices, Needs, and Goals with Empathy and Insight.

Enter Flourishing.ai > Made for Ahana, Grace, and Everyone in Between

Flourishing.ai is here to turn skincare confusion into confidence. We simplify the science, meet users where they are, and help them build knowledge from the ground up.

Through check-ins, articles, videos, and tips, we help you understand your skin, decode ingredients, and make smarter choices. Our personalized recommendations go beyond routines. Think Spotify for skincare - giving users the tools to track progress, experiment confidently, and stay on budget.

Flourishing isn’t just an app. It’s a hub for building skin confidence, smarter decisions, and a community that gets it. Skincare? Skin cares.

Onboarding That Guides: A Strong Start, Especially for Beginners

Users often ask: "How can I start a routine that suits me?" We solve this through smart onboarding and profile customization. For beginners, picking the right skincare routine is overwhelming, especially when trying to figure out which products will work. Our personalized routines, built right into the onboarding process, take away this stress.

Track, Manage, and Thrive: Your Skincare Progress at a Glance

Stay in control with tools that let you track your progress, check off products, and monitor your wellness. With interactive graphs showing your mood, skincare results, and budget over time, users can see the big picture at a glance. Easily view and adjust routines and budgets, empowering them to make smarter choices and stay on track.

Personalized Skincare Feed: Products, Insights, and Education All in One

Users can access personalized product suggestions, skincare tips, tutorials, and an ingredient library, all delivered in a feed that’s as unique as one's skin.

Smarter Comparisons: Taking the Guesswork Out of Products

When users ask: "Which product works better for me?" We offer clear product comparisons. With so many brands and products, finding the right solution can be frustrating and time-consuming. Our comparison tool gives straightforward insights on what works.

Scan or Search: Get the Full Product Picture

Explore every detail of a product—ingredients, compatibility ratings, user reviews, and where to get the best deals—by simply scanning or searching. Thus simplifying users' decision making.

Future Finds: Evolve With Your Routine and New Interests

Track your skincare preferences and curiosities, and let us guide you to the best future finds, building on what you already love and what’s new to you.

View Full Prototype

User Tested, User Approved...
Well, somewhat 👀

Building a Design System That Embodies Growth and Balance

Flourishing.ai: A Vision for the Future

Flourishing.ai has the potential to evolve from a skincare solution into a comprehensive wellness platform, powered by AI and a community-driven marketplace. By exploring advanced technologies and strategic partnerships, we could redefine personal care and move toward becoming a one-stop destination for all things wellness.

Influencer & Brand Partnerships: Potential to team up with influencers and wellness brands to create a community-driven marketplace. Maybe exclusive products and expert recommendations in the mix.
AI-Driven Hub: We could offer personalized, AI-powered insights, with future use of superintelligence models like O3 for smarter predictions.
Staying Ahead: Flourishing could stay on top of emerging trends, continuously updating the experience.
The future of AI-Evolution itself: The pace of AI innovation is accelerating, and what seems like a distant possibility today could be tomorrow’s reality. Personalized, AI-powered insights with the future possibility of integrating superintelligence models like O3—could this be a step toward true superintelligence?
Subscriptions and flexible pricing: A user-friendly platform with adaptable pricing models, offering subscriptions or one-time purchases to suit various needs.
Expansion to the "Wellness" space: Flourishing could evolve beyond skincare into full wellness, with the addition of skincare lines, wellness kits, consultations, and custom routines.
From Concept to Reality: Flourishing has the potential to scale into a major AI-driven wellness platform.
Endless Possibilities: With the right partnerships, Flourishing could blend AI, community, and personalized care in exciting ways. The future is wide open.

All about Blueprint to Breakthroughs

What I love about UX is its data-driven approach to creativity. Starting with an empty canvas and focusing on a mission, I get to leverage critical thinking in a collaborative way, not just to solve problems but to identify them. Real people's problems, approached with empathy.

Keeping up with tech trends allows me to connect people with technology in ways that meaningfully address their challenges. With AI in the picture, issues like misinformation, bias, and overreliance on single sources of information are inevitable. Personalization becomes the most effective way to give back to people, and that’s how I aim to make a difference as a UX designer.

I also love the process of bringing an idea to life. It pushes me to strategize around roadblocks and let my creative juices flow. While much of UX is about optimization, it’s through creative approaches that true innovation happens. That is my spark, and Flourishing.ai was one of the projects that ignited it.

Due credit goes to my incredible team and Professor Anthony Conta, whose guidance inspired the success of this project. Our intention to help people access the right information and feel confident about their skincare journey came to life in a tangible way. Here’s a quick glimpse into how we made it happen: