This was a classroom project completed as a part of the 'Visual Merchandising' course in my B.Des Retail and Exhibition Design program. The brief was the retail presence of any global brand, revise a marketing strategy to enhance sales, and subsequently create a prototype for a visual merchandising model.

Focusing on 'Crocs' the footwear brand, I conducted market research to evaluate the efficiency of their retail strategy. The study uncovered opportunities to bridge the disparity between their retail and e-commerce channels for promoting the sale of Jibbitz (the attachable charms for the shoe) adopting "bulk merchandising" and "impulse buying" retail strategies. 

Furthermore, the omnichannel experience aimed to position "Croslite" (a proprietary foam resin used to manufacture Crocs shoes) as the hero owing to its bio-circular properties. With the introduction of "Swijjit", customers can switch out old jibbits for discounts and offers on latest ones, thus doing their part for the environment ; a meaningful strategy to promote Crocs' sustainability initiatives.